Industry Spotlight:

Maybe you’ve always assumed the financial arena is the place for “big money” jobs. You’re right.

But did you know that health writers are quietly banking six-figure paydays, too? In fact, they’re routinely earning $8,000, $15,000, even $25,000 plus royalties for a single direct-mail package!

And there’s simply no bigger satisfaction than knowing you’re educating others on how to live longer, more energetic lives.

Everywhere you look, there’s talk about how to get healthier. How to fight cancer. How to lose weight. How to beat the flu. And as more experts point to nutrition as the solution, demand for dietary supplements is skyrocketing.

Since the market is broken into so many segments, we’ve gone ahead and researched deeper for very specific statistics this time, to give you a good idea of just how large this sector really is. (Talk about great news for you health copywriters!)

Dietary Supplements: $162 Billion

Alternative Therapy Industry: $30 Billion

Specialty Health Products for Animals: $960 Million
(Included this one for you animal lovers out there. Joint supplements for dogs and vitamins for cats are among today’s top sellers!)

Number of Health Mailings Tracked By the Who’s Mailing What! Archive: 7,791

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: March 14, 2007

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