Quick Tip:
Auto Responders – a Powerful Tool

Having your own domain name (www.yourbusiness.com) as a freelancer is not an absolute necessity, but it does have some advantages.

For one thing, having a domain name adds to your credibility and gives you access to several business-friendly features … including the "auto-responder."

You're at the receiving end of an auto responder whenever you send an email and get a quick response with a subject line like "Out of Office Reply." The message is usually short, providing just enough information to explain why the person isn't answering your email.

An auto-responder can be used for other purposes, too. It's a great way, for example, to let your business contacts know that you got their email and will get back to them in a short (specified) amount of time.

Auto-responders are easy to set up with your Web-hosting service. The "how" of doing it varies from service to service, so you'll need to check your service's "Help" files.

A word of warning: As powerful as auto-responders can be, they can be misused. As an AWAI-trained copywriter, you know how important it is to make your business communications sound personal. Your auto-responder message is no exception. But you have to be honest about it.

I received an auto-response recently that tried to pretend it was written just to me. It referred to a teleconference I'd "attended" … but I hadn't. It was a dead giveaway. I stopped reading.

Of course, most people receiving your auto-response will be able to tell that the message was automatically generated, no matter how hard you try to make it sound otherwise. So don't try to fool them into thinking it's a personal message. Get your message across with a personal tone. Then follow up as soon as possible with a real personal response.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 5.0
Published: May 14, 2007

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)