Quick Tip:
A Simple Strategy to Keep Your Copy Lively and Interesting

All writers have favorite words and phrases they use over and over. For example, I use "particularly" a great deal in first-draft copy.

As you write, take note of the words you seem to use often. Write them down. Come up with alternatives for each of them.

When you're done with your first draft, use the "Find" feature of your word processor to search for each of those words. Replace them with the alternatives on your list. Or, maybe even delete them altogether. Are they just “filler” words or are they critical to the tone and context?

Your copy will sound fresher and livelier.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 4.3
Published: July 9, 2007

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)