Quick Tip:
How to Connect with Potential Clients through 5 Million Contacts

Kids know how to connect with each other – and stay connected – using the Internet. They have FaceBook, MySpace, and numerous other ways of making online connections. This is called social networking.

You can harness the same power of the Internet to make connections with other professionals and with potential clients.

One of the best sites is LinkedIn.com, with more than 5 million users in the United States. At LinkedIn, you create a free professional profile. Your name and a link to your profile are indexed on search engines like Google, Yahoo, and others.

When someone Googles your name, your profile appears in the search results, giving you an ideal way to showcase your skills and expertise.

For you, the most exciting part of social networking is this: Companies looking for creative professionals are now using professional networking sites like LinkedIn to find new talent.

Here are 2 tips for maximizing your success with LinkedIn:

  1. Select "full view" of your "public profile"

    "Full view" allows more of your profile's information to be shown, even when a Web user isn't logged in to LinkedIn. The more content, the more likely your profile will show up higher in the search results. (Personal data is never made public.)

  2. Invite friends and professional contacts to link to you.

    LinkedIn's power rests with the ability to use your connections to connect with other people. When you invite people to be one of your LinkedIn connections, you then have access to their connections, increasing the number of people with access to your professional information.

This helps people find you. And it helps you find someone at the company of your choice or in your field of interest.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: August 20, 2007

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