Quick Tip:
How TinyURL.com Can Make Email Copy Look More Friendly

The vast majority of marketing emails have one purpose: Get readers to click a link that takes them to a particular Web page.

This seemingly simple action can pose a problem when the URL (link address) for the Web page is very long – like this one:

http://www.phonyurl.com/things/stuff.adp?ovi=1&mqmap.x=300&mqmap.y=75&mapdata
=%252bKZmeiIh6N%252bIgpXRP3bylMaN0O4z8OOUkZWYe7NRH6ldDN96YFTIUmSh3Q6

The problem arises, because many software applications shorten long lines by adding paragraphs returns. When this happens, a reader clicking on the link is only clicking on part of it, and he will be taken someplace other than where you want him to be.

And when he's sent to the wrong page, he will NOT try to find the right one.

The same thing can happen when a reader copies and pastes a URL into his browser. If it's a very long URL, it's easy for him to miss part of it – and, once again, he will wind up on the wrong page.

Ideally, your client won't burden you with long URLs. But if he does, you have a solution at http://www.tinyurl.com/.

TinyURL.com is a free service that turns long URLs into short ones. You simply copy the long URL and paste it into a window on the TinyURL.com homepage. Click a button and TinyURL.com gives you a much shorter, more manageable URL to use in its place. For example, it turns the unwieldy URL from above into http://tinyurl.com/23calm.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: August 13, 2007

1 Response to “Quick Tip: How TinyURL.com Can Make Email Copy Look More Friendly”

  1. Hello,

    do you know what kind of links working best for most klicks in emails?

    1) The Shorturl like bitly.com or tinyurl.com

    2) A link for my own Homepage like http://mysite.com/product or http://mysite.com/affiliateproduct

    3) A HTML Textlink like "Click here to find out how to loose 10 pount of weight"

    Guest (Herry)June 22, 2013 at 12:25 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)