Quick Tip:
On the Web – Make Responding Easy

When writing Web-based sales copy, the best place to put your "Click Here to Buy" button (the spot where you indicate where you want the Web designer to put the link to your client's order page) is not necessarily at the end of the copy, though that may be your first impulse.

Yes, you'll have a "Click Here to Buy" response button at the end of the copy, but you'll also have response buttons sprinkled throughout your copy.

Consider putting the first response button shortly after you've introduced the product. Of course, if you're selling benefits (and following the Secret of Transparency), this might not be for half or even more of your letter. That's okay.

Then add response buttons to the rest of the copy – not so often that they're distracting, but often enough to make it easy for your prospect to buy.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: September 24, 2007

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)