Quick Tip:
Designing E-book Covers … Easily

One of the most common design elements on a direct marketer’s website is a product shot. If the product is a book or software, it’s likely you’ll see a 3-D representation of the book or the software box. This is often referred to as an eCover.

Even if it’s not a physical product – meaning it’s a downloadable digital product – the 3-D cover graphic helps the customer visualize what the product is. Psychologically, that makes it seem more tangible.

While graphic designers can create these graphics from scratch using Photoshop, there are a number of standalone cover creators that don’t require Photoshop or some other graphic design program. Using one of these eCover programs can save you lots of time, and is also a great way to build up your portfolio when you’re just starting out:

eCover Engineer – http://www.adolix.com/ecover-engineer/

eCover Studio – http://www.ecoverstudio.com/

True BoxShot – http://www.trueboxshot.com/

Virtual Cover Creator – http://www.virtual-cover-creator.net/

One thing you want to be aware of is that some eCover programs just create covers intended for online use. This means that the resolution of the eCover might only be 72 or 150 ppi (pixels per inch).

That’s great for online use, since you want small graphics that load quickly. But it’s not ideal for print projects where you want your images at 300 ppi. Depending on your eCover design, the ppi value may not be important, but it’s something to consider when choosing an eCover program.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: October 18, 2007

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