Quick Tip:
Read … for Better Writing

To improve our writing, we need to read … everything.

One book recommended at Bootcamp was Stephen King's "On Writing." This short, easy-to-read book provides insight into King's life and what drives him to write. It will also give you a deeper understanding of why you write … and how to make your writing stronger.

"On Writing" is now being used by a select group of copywriters in training with ATS. It is a personal favorite of Mike Palmer – a master copywriter who has perfected the Big Idea to a high art – and I, too, recommend it for your personal writing library.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: October 29, 2007

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