Industry Spotlight:
Self-Help

The self-help industry is a fast-growing sector. From life coaches to weight-loss programs to self-improvement books, Americans spend more and more every year … with no end in sight.

• In 2005, Americans spent $9.6 billion on self-help products.
• The self-help market is expected to grow 11.4 percent every year through 2010.
• Americans spend $693 million on self-help books alone each year.
• Amazon.com lists over 90,000 products in the self-help category.
• There are 9,210 self-help mailings in the Who’s Mailing What! Archive.