Industry Spotlight:
Exercise

Americans love the idea of exercise. They want be physically fit, energetic, lean, and strong. And the exercise industry caters to these desires. Just take a look at these facts:

  • On Amazon, you’ll find 403,475 books on exercise. There are 41 magazines on the topic. And there are almost 35,000 exercise products, including equipment and DVDs.
  • The average single-location fitness club makes somewhere around $600,000 a year. Two locations, and that goes up to $1.8 million. Franchises bring in tens of millions.
  • Direct mail is a leading marketing method among fitness club owners and online exercise experts.
  • 72% of fitness clubs plan to expand their services this year. That means they’ll need more copywriting.
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: November 28, 2007

1 Response to “Industry Spotlight: Exercise”

  1. So far the copyright system is excellence. I am learning new skills to do awesome copyright letters.

    Guest (Lionel Norris)March 25, 2011 at 9:25 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)