Industry Spotlight:
Exercise
Americans love the idea of exercise. They want be physically fit, energetic, lean, and strong. And the exercise industry caters to these desires. Just take a look at these facts:
- On Amazon, you’ll find 403,475 books on exercise. There are 41 magazines on the topic. And there are almost 35,000 exercise products, including equipment and DVDs.
- The average single-location fitness club makes somewhere around $600,000 a year. Two locations, and that goes up to $1.8 million. Franchises bring in tens of millions.
- Direct mail is a leading marketing method among fitness club owners and online exercise experts.
- 72% of fitness clubs plan to expand their services this year. That means they’ll need more copywriting.
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Published: November 28, 2007
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Guest (Lionel Norris) –