Sandy Franks on How to Get Your Name in Your Best Clients’ “Golden Rolodex”

Sandy Franks is publisher for Agora Publishing’s Taipan divison. Over the course of a 20-year-plus career, she has seen every type of copywriter imaginable – from the ardent and eager to please to the rude and “don’t hire at any cost.”

At last month’s Bootcamp, Sandy discussed how you can get your name in your best clients’ “Golden Rolodex” – that is, how to become their favorite copywriter.

Here are Sandy’s 10 do’s and don’ts”

  • Don’t offer to critique existing packages when you have no winners yourself.
  • Do know your client’s product and services.
  • Do be patient. It may take time to get your first assignment.
  • Don’t be a know-it all.
  • Do be receptive to ideas.
  • Do keep in touch with prospective clients.
  • Do call them every now and then. They may have work waiting to be assigned.
  • Do send out mailings selling your services.
  • Do write articles in trade magazines (so they see your name).
  • Do drop them a note when you see a great control. (All marketers love flattery!)
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 4.0
Published: November 12, 2007

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)