Industry Spotlight:
Health Supplements

Americans are big on natural health, which means the supplement industry is huge. Just take a look at these facts:

  • Americans spend billions annually on vitamin, herbal, and mineral supplements. Depending on whether or not you include weight-loss products, spending estimates range from $11 billion a year to more than $45 billion.
  • Fifty-three percent of Americans buy supplements – a market that’s well over one hundred million people strong.
  • The industry grows an estimated 10% each year.
  • There are over 6,000 different vitamins, herbal supplements, minerals, and supplement formulas being sold in the market today – and that only accounts for well-known brands. Include smaller brands, and the number increases significantly.

The vitamin and supplement industry has an ongoing need for good copywriting, making it a great niche for any copywriter to find projects.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: November 7, 2007

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)