Bonus Lesson: Understanding the Math

It’s the marketer’s job to understand the mathematics behind profitable direct-response campaigns, but Master Copywriter Gary Hennerberg shows us that it’s helpful for copywriters to understand “the numbers” too.

One way to do this, according to Gary, is to develop an “Allowable Marketing Cost” model. It’s not as difficult as it might sound. In fact, he wrote an article about it that we’ve posted here: https://www.awai.com/masters/worthit/

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: November 17, 2007

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