Three Golden Rules of SEO Copywriting

  1. Be useful: If the three rules of real estate are “location, location, location,” then the three rules of SEO copy are “be useful, be useful, be useful.”

    SEO means building a site and writing content that will get Google’s attention. (Other search engines matter, but Google is the most important.) Google’s Golden Rule is to provide useful results to searchers. If you write useful content, you’ll succeed.

  2. Match keywords to what you are writing: The content of a website is not a vessel for keywords – it’s a means of communicating with people who are looking for what you have to offer. That means writing strong copy like you normally would, and then taking steps to incorporate your keywords.
  3. Do your research: Research the keywords you are considering to make sure you use the strongest ones. Then tweak the copy a bit to make it support the keywords or phrases you’ve chosen.
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: December 5, 2007

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