Industry Spotlight:
Real Estate

There’s a growing understanding in the real estate industry of the difference good copy can make. The industry is also quite large, with many opportunities. Just take a look:

  • Despite the housing slump, home sales rose last November (the most recent data available). In the West, especially, home sales increased 10.3 percent Five million homes sold this past year.
  • Amazon.com features 183 magazines dedicated to real estate.
  • According to the Bureau of Labor Statistics, the number of real estate appraisers is expected to increase by 17 percent over the next 10 years.
  • Home inspection is also experiencing faster-than-average growth, with the number of inspectors expected to rise by 18 to 26 percent over the next 10 years.
  • Don’t forget about all the real estate gurus and the programs that they offer. They need excellent direct-response copy, too.

The real estate industry – and the number of professionals associated with it – is growing. Each and every one of them needs someone to write their marketing materials. Why not you?

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 2.0
Published: January 9, 2008

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)