Getting Clients Tip:
Contacting Companies About Their Websites

AWAI Wall of Famer Tells Us How She Regularly Gets Paid $1,800 – $4,000 Writing for the Web

I got my first Web clients by contacting everyone I already knew in business and asking if they were happy with their sites. Most companies are NOT happy, and would love to have some help.

I show my prospective clients how a powerful headline can make a huge difference in their website’s performance. I explain that the home page headline is often the most important factor in determining whether or not a visitor will buy from them.

There are a number of small and medium businesses that don’t know “Welcome” is a terrible headline – and they don’t understand why their site isn’t working for them.

Sometimes I offer to write a few alternative headlines for free, just to show them what I could do to help their business. Here’s how I do it.

  • I ask questions about their typical customers, and I ask about their customers’ biggest concerns – concerns that a product or service of the business can uniquely solve. (This helps me get a picture of the prospect and establish the USP.)
  • Then I present 1-3 headline options that really hit home with a Big Promise, using the 4 U’s.

When I’ve done this, I’ve almost always landed the entire Web content project. And many businesses are willing to pay $1,800-$4,000 or even more for new Web content, depending on the size of the site.

Thanks to my AWAI headline and leads training, my Web clients think I’m a genius!

Hopefully other AWAI members can use this method to find new business, too.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: February 25, 2008

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)