Getting Clients Tip:
Contacting Companies About Their Websites

AWAI Wall of Famer Tells Us How She Regularly Gets Paid $1,800 – $4,000 Writing for the Web

I got my first Web clients by contacting everyone I already knew in business and asking if they were happy with their sites. Most companies are NOT happy, and would love to have some help.

I show my prospective clients how a powerful headline can make a huge difference in their website’s performance. I explain that the home page headline is often the most important factor in determining whether or not a visitor will buy from them.

There are a number of small and medium businesses that don’t know “Welcome” is a terrible headline – and they don’t understand why their site isn’t working for them.

Sometimes I offer to write a few alternative headlines for free, just to show them what I could do to help their business. Here’s how I do it.

  • I ask questions about their typical customers, and I ask about their customers’ biggest concerns – concerns that a product or service of the business can uniquely solve. (This helps me get a picture of the prospect and establish the USP.)
  • Then I present 1-3 headline options that really hit home with a Big Promise, using the 4 U’s.

When I’ve done this, I’ve almost always landed the entire Web content project. And many businesses are willing to pay $1,800-$4,000 or even more for new Web content, depending on the size of the site.

Thanks to my AWAI headline and leads training, my Web clients think I’m a genius!

Hopefully other AWAI members can use this method to find new business, too.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: February 25, 2008

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