Words of Copywriting Wisdom …
How “Half-Off” Spells More Money for Your Copywriting Business

Here’s an easy way to get 50% more from every client: Make them an offer they can’t refuse. When you get an assignment, say, “If you like the package, I’ll do another version of it for half-price.”

The point is, you’ve already done most of the “mechanical” work – the hard parts of the research and the credibility and the USP of the product. So you can use that information again … just present it a little differently. Then, of course, you need to come up with another headline and lead, and maybe another format.

Fifty percent of the original package cost is a fair price for the amount of work involved, slightly to your advantage. It’s a little less than half the work you did for the first package. But you can do it quickly, since you’ve already done a lot of the heavy lifting … and if you’re cultivating a new client, this strategy gives you an immediate second opportunity to show your stuff.

Remember, clients would much rather have one person they can depend on than go shopping for different copywriters all the time. You already have a relationship with this one – they know what to expect from you, and you know what to expect from them.

It’s a win-win situation. The client is happy because he gets a second package for half-price. And you get a second job without having to do twice as much work or go and find your next project.

So whenever a client gives you a job, let him know you’ll be happy to add a second version – for half off!

Next time, Joshua Boswell gives us his strategy for earning more from all of his clients …

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: March 17, 2008

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