Industry Spotlight:

The health industry is vast. The alternative-health sector, especially, is growing. Whether it’s a newsletter talking about the latest in natural remedies, a nutritional supplement, or organic food, a copywriter is creating sales copy for it … and it might as well be you.

  • According to The National Center for Complementary and Alternative Medicine, 36% of all adults use alternative medicine in one form or another.
  • According to the American Botanical Council, natural-supplement sales have grown steadily over the past 15 years.
  • The natural-foods industry grew 9.7% last year.
  • According to a report by MarketResearch, natural pet products will top $1 billion by next year.
  • Over 1,300 magazines on Amazon are dedicated to health.
  • The Who’s Mailing What! Archive tracked 3,343 health-related mailings last year from 201 different companies.
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The Professional Writers’ Alliance

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Published: March 5, 2008

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