AWAIer Keith B. Asks Rebecca …
Is Nick’s New Program Suitable for Newbies?
By Rebecca McEldowney Matter, AWAI’s VP and Director of Online Marketing

While most of the emails I’ve received about Nick Usborne’s Million-Dollar Secrets to Online Copywriting [Ed. Note: This product has been updated and is now called Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts] have been along the lines of “Thank you! This is just what I’ve been looking for!” … I’ve received a few like the one below from Keith B. If you have any of the same concerns that Keith did, I hope my response to him helps you decide if Nick’s program is for you.

Rebecca,

Peace and greetings from STL. A few questions for you about Nick Usborne’s Million $ Secrets program –

Question #1: Is it primarily meant to be a program for those already well-grounded in basic copywriting techniques who wish to specialize in Web copy? Or is it, as the promo suggests, suitable for newbies to use to begin earning income as a copywriter?

My response: It’s totally suitable for newbies. I specifically asked Nick to write this program for anyone – not just AWAI-trained copywriters.

Question #2: Is it a standalone program? (Although I don’t suggest that it will be the extent of instruction I receive or the end of my learning. To assume so would be foolish.)

My response: It’s completely standalone. While there is always more to learn in any craft you want to be successful at, you can take this one program and become a knowledgeable working Web copywriter.

Question #3: And while it would be unfair for me to expect you to absolutely predict how quickly I can learn and apply the techniques, assuming I am diligent and consistent, can you give me some estimate of how soon I will be generating income?

My response: Of course, it’s really up to you … how much time you spend marketing your services and how fast you do the work. I personally went through the program in about a week – and love that I can use it as a reference guide whenever I’m working on a new project. What I can say, however, is that Web copywriting projects are usually short and allow for a quick turnaround. So you won’t have to wait a long time to collect your fees from your clients.