Industry Spotlight:
Fundraising

The following facts about the fundraising sector show that people are ready and willing to give. They also show that there is a great need for copywriters in this industry.

  • The Association of Fundraising Professionals’ most recent data (from 2006) show that fundraising revenues are on the rise. They rose 10.5% in 2005 and another 4.2% in 2006. However, the number of donors is down … which means that fundraising organizations need good writers to recruit new donors and, even more important, to retain their existing donors.
  • More than 75% of charitable donations made every year come from individuals rather than companies. That means big mailing lists and the possible opportunity for a control letter that pays royalties.
  • Americans give an estimated $295 billion to charities and non-profit organizations annually.
  • The charities that are most successful at raising funds use a variety of written materials, from direct-mail letters to newsletters to thank-you letters … meaning plenty of opportunities for you to write the “extras” too.
  • Nearly two-thirds of American households make regular charitable donations.
  • There are 929 major fundraising mailers in the Who’s Mailing What! Archive. In the last year, the Archive tracked 25,724 mailings.
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: May 6, 2008

1 Response to “Industry Spotlight: Fundraising”

  1. I have a project to get money for a non profit organization.
    would it be better to direct my project for fund raising? Or for grant?

    jennieJune 22, 2015 at 2:42 pm


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