Kick Procrastination to the Curb,
Once and for All

Today we're taking on procrastination.

Our battle strategy?

Identify the problem. (Take the simple test below.)

Read the advice (immediately following the test) from the busiest man on the planet on how to accomplish your most important goals.

Is Procrastination Interfering With Your Goal to Be a Top Copywriter? Take This Simple Test …

Choose the response that matches your behavior – and tally up your score at the end:

  1. Sometimes, I just have to wait for inspiration before I sit down to get started on a project.
    4 = Strongly Agree
    3 = Mildly Agree
    2 = Mildly Disagree
    1 = Strongly Disagree
  2. I need to straighten my office/room/kitchen before I start writing.
    4 = Strongly Agree
    3 = Mildly Agree
    2 = Mildly Disagree
    1 = Strongly Disagree
  3. I would quickly finish my assignments, but sometimes I get too tired, nervous, or upset.
    4 = Strongly Agree
    3 = Mildly Agree
    2 = Mildly Disagree
    1 = Strongly Disagree
  4. When I've finished the research for my project, I often start doing something else instead of writing.
    4 = Strongly Agree
    3 = Mildly Agree
    2 = Mildly Disagree
    1 = Strongly Disagree
  5. I often carry around books and research material for my assignments but never get around to opening them.
    4 = Strongly Agree
    3 = Mildly Agree
    2 = Mildly Disagree
    1 = Strongly Disagree
  6. I like to do most of my writing at the last minute, because I perform best when the pressure is on.
    4 = Strongly Agree
    3 = Mildly Agree
    2 = Mildly Disagree
    1 = Strongly Disagree
  7. If it weren't for all these interruptions, I’d get more of my top priorities accomplished.
    4 = Strongly Agree
    3 = Mildly Agree
    2 = Mildly Disagree
    1 = Strongly Disagree
  8. I need to shower, brush my teeth, and sit down with a cup of coffee in order to tackle a tough assignment.
    4 = Strongly Agree
    3 = Mildly Agree
    2 = Mildly Disagree
    1 = Strongly Disagree
  9. If I get turned down for a copywriting job, it takes me a while to start looking for another job opportunity.
    4 = Strongly Agree
    3 = Mildly Agree
    2 = Mildly Disagree
    1 = Strongly Disagree
  10. If I take half-steps looking for copywriting assignments, I can often avoid or delay being rejected.
    4 = Strongly Agree
    3 = Mildly Agree
    2 = Mildly Disagree
    1 = Strongly Disagree

What’s your score?

A Score of 10 = No problem.
Between 11 and 20 = You’re an occasional procrastinator.
Between 21 and 30 = You’re in trouble.
Above 30 = You’re in BIG trouble!

For all of us who scored over 10, Michael Masterson shares his proven strategy for beating procrastination … AND accomplishing our most important goals.

You’re a Procrastinator. What Do You Do About It?

There’s nothing wrong with putting off unimportant tasks, but you will go to your grave with regrets unless you learn to take care of your important life goals. And, if like most AWAI members, becoming a successful copywriter is one of your life goals, here’s a fool-proof system that doesn’t leave any room for procrastination.

First: Make a list of everything you want to accomplish in your life. Everything. Like making a lot of money. Writing books. Traveling to Rome. Learning to tap dance. Write till you are done. Let your list sit for a few hours. Even a day. Then narrow it down to your top 10 choices. Take another rest. Now make another cut. This time, select your top four life goals.

I’m going to assume that one of your goals is to become a successful copywriter. (After all, if you achieve this goal, you’ll have the personal and financial freedom to accomplish your other three goals!) So let’s focus on that goal here.

Now, answer these questions: Where do you want your copywriting career to be in five years? Do you want to have a couple of controls under your belt? How many clients would you like to have?

What will it take to achieve those five-year goals?

For example, how many packages do you think you’ll need to write before you get a control? Once you’ve got that number in mind, you can figure out how many packages you need to write in a year to reach your five-year goal … how many you need to write in a month to reach your one-year goal … and what you need to accomplish each week to achieve that monthly goal. You then use that information to create your daily “to-do” lists.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 5.0
Published: June 23, 2008

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)