For Eager and Ambitious Copywriters, the Modern Day Version of the California Gold Rush Is Taking Place right Now

As I type this, there are literally tens of thousands of companies looking for someone who can say …

I know why your visitors are bored by your homepage … I know why your landing and sales pages hardly generate any revenue … I know why people click the “back” button on their browser when they see your subscription page. I can see all the points of weakness of your website and I know how to fix them."

Truth is, most websites are ineffective. They fail miserably when it comes to doing the job they were designed to do.

Sure a company can make their site look pretty with flash and fancy graphics, but here’s the bottom line …

 … if a website doesn’t contain the right words it will never convert visitors into buyers.

So is the opportunity for copywriters as big as the California Gold rush was for prospectors?

In one word: Yes.

Expenditures in Internet marketing and commercial email will continue to grow in 2008, with predicted expenditures of $23.6 billion in 2008.”

– The DMA’s Power of Direct Marketing Report

According to creative recruitment firm ProfilesCreative, “The copywriter most able to demand more money for their time and expertise is the competent and reliable online copywriter.”

How much more?

Copywriters on average are paid $1,500 to write a landing page, which often amounts to less than 1,000 words.

Think about that for a second: How fast could you write less than 1,000 words … and earn a cool $1,500?

No question, the Internet is fertile ground for copywriters who take the time to learn how to write and/or improve each page of a client’s website – from the homepage right through to the information, subscription, sales and landing pages.
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: July 2, 2008

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)