AWAI Member Success Story:
“Glicken” Keeps on Coming

AWAI members are always writing in about how they’ve successfully used their copywriting skills … for everything from saving thousands of dollars in car repairs to winning an election for public office.

Recently, AWAI member Lynne Schlumpf told us how she used her skills to do the “impossible.”

Here’s what happened …

Lynne wanted to sell her house, so she listed it with a real estate agent. But because of the nationwide real estate slowdown, homes in her area were taking months to sell. So she started thinking of ways to get it sold faster.

She realized how ineffective most MLS home descriptions are and got her agent’s permission to take matters into her own hands.

She wrote a letter selling her home and posted it on Craig’s List.

What happened next absolutely FLOORED her realtor …

Lynne’s home sold within one week!

Since then, word spread in the real estate community. Now realtors are paying Lynne to write sales letters for their listings, to help sell them quickly.

In her letter, Lynne applied everything you’re learning now in AWAI’s Accelerated Program for Six-Figure Copywriting. She zeroed in on her prospect and sold the deeper benefits of buying her home.

So, anytime you need to accomplish something, think of ways you can use your persuasive writing abilities to get it done. No matter how big or impossible it might seem, you just might surprise yourself, like Lynne and her agent did.

We want to hear your “glicken” stories, too … so keep them coming! Send them to thegoldenthread@awaionline.com

After hearing Lynne’s story, AWAI Staff Writer Guillermo Rubio set out to investigate Craig’s List for other possible copywriting and career opportunities to pass along to you. Look for his article on this interesting resource later today!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: August 4, 2008

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