10 Steps to Creating Online Income
Today, I’ll go through the step-by-step process for preparing to set up your Clickbank account prior to marketing your product.
Now obviously, part of this process assumes you have the software and knowledge necessary to design and build a simple website and upload the files to a web host provider. (If you don’t, don’t worry. I’ll talk about that topic in a future article.)
Here are 10 things you should do to get yourself ready for selling an e-book on Clickbank:
Write a sales letter for your product.
No matter how many people you get to visit your website, it won’t mean a thing unless your sales page is able to convert them to buyers. As an AWAI-trained copywriter, you’ve got a massive leg up on everyone else when it comes to writing a sales letter that gets results.
Write a “Thank You” page.
This is the page your customer is directed to after buying your product. It should thank him for his purchase, advise him that a charge from Clickbank will appear on his credit card, include the link to your e-book file so he can download it, and provide him with your email address should he want to contact you.
Plus, you should add at least one link for your customer to click on to take him away from this page after he’s downloaded your e-book. An e-zine sign-up page or a promotional website are two good choices (if you have them).
Search for an available domain name.
A domain name is an internet address representing the location of a particular web page. (For example, at the risk of sounding obvious, “awaionline.com” is the domain name for AWAI.)
Most web hosting companies have a search box on their website which allows you to search and sign up for a domain name. Two good sites to check for available domain names are www.whois.net and www.pcnames.com. But don’t sign up just yet. It’s far more convenient to register your domain name with the same company you decide to use to host your website. (See Step 4.)
Here are a few tips for selecting a good domain name:
- Try to incorporate the top keyword people would use when searching for your product on the web. This will help boost your site’s search engine ranking and make people more confident that your website contains what they’re looking for.
- Try to find a domain name that ends in “.com”. Sites ending in “.com” are the Rolls Royces of domain names. Next best is “.net” in my opinion.
- Keep your domain name as short as possible.
- Avoid using hyphens.
Sign up for a web host service.
Once you have your domain name in mind, it’s time to sign up with a web hosting company. The one I use and have enjoyed a very good relationship with is IPower. Right now they have a special that gives you two years of hosting service for only $3.98 per month. Once you select the “Buy Now!” button, the next screen asks you to input the domain name you want to reserve.
What’s really nice about this package is that you can host an unlimited number of domain names for no additional cost, other than the domain registration fee (approximately $8 per domain name per year). That means, for an additional $80 per year, you can set up 10 websites promoting 10 different e-books each with their own unique web address.
Another great thing about this hosting package is that it comes with enough room (1,500 GB) to host thousands upon thousands of web pages.
Upload your website and e-book to your host provider.
Now that you’ve reserved a domain name and have a place to host your website, it’s time to upload your sales letter, “Thank You” page and e-book to their server. You can do this in two ways: 1) using the FTP (short for “File Transfer Protocol”) function in your web design software; or 2) using a dedicated FTP program.
You can get free FTP programs (just search Google for “free ftp”), but they have fewer features and tend to be slower and not as stable. The best FTP program, in my opinion, is the one made by Ipswitch called WS_FTP. They sell it for $55.
Sign up to Clickbank.com.
You don’t pay anything at this point. Just go to the sign-up page on the Clickbank website and input your basic information, plus the domain name of your site. You’ll be asked to create a “nickname” for your account. This name is very important, because not only is it the name you’ll log in to the Clickbank site with, but it’s also the name that will appear in your “hoplink.” (See next step.)
Add the “hoplink” to your sales page.
Once you have your Clickbank nickname, the next step is to create what Clickbank calls a “hoplink.” A hoplink is a link that takes your customer to the Clickbank screen, where he has the opportunity to input his payment information and purchase your product.
After you create your hoplink, add this link wherever it says “Click Here to Purchase” (or something similar) in your sales letter.
Add the download link to your “Thank You” page.
As I previously mentioned, the “Thank You” page is where your customer downloads your e-book to his computer. Now that you’ve uploaded your e-book to your host provider, link it to your “Thank You” page and add instructions telling your customer how to download it. Test out the link to make sure it works.
Do a test transaction.
To do this, click on the “My Products” tab on the Clickbank site and add the information about your e-book. Before you process the test transaction, make sure the “Test Mode” box is checked. Then enter your information just as you would if you were a customer purchasing your product. Because you’re in “Test Mode,” your credit card will not be charged. (Don’t forget to uncheck the “Test Mode” box before moving on to Step 10.)
Get your product approved.
Once you’re satisfied that everything is working smoothly, click the link in the “My Products” section that asks Clickbank to approve your product. They promise to respond in three days, but there’s a good chance you’ll hear from them sooner.
Once your product has been approved and you’ve paid the $49.95 Clickbank account set-up fee, you’re ready to start officially marketing your e-book. Put together a good marketing campaign and it won’t be long before you’ve built up a nice secondary online income.
Speaking of which, in an upcoming article, I’ll cover different online strategies, techniques and tips you can use to promote your e-book.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »