Top 20 Mailers in the Publishing Industry

  1. Sports Illustrated
    Magazine for sports enthusiasts
  2. Wall Street Journal
    Daily business newspaper
  3. Reader’s Digest
    Magazine and book publisher
  4. Forbes Magazine
    Business magazine
  5. New York Magazine
    Regional interest magazine
  6. Consumer Reports
    Product reviews
  7. Money Magazine
    Family finance
  8. National Geographic Magazine
    Magazine focused on foreign lands, cultures, and history
  9. People Magazine
    Celebrities and pop culture
  10. Self Magazine
    Women’s total-health magazine
  11. Nutrition Action Healthletter
    Non-profit health organization newsletter
  12. Food & Wine Magazine
    Food and wine around the world
  13. Elle Magazine
    Fashion and Beauty
  14. The Kiplinger Letter
    Newsletter with financial advice
  15. Maxim Magazine
    Magazine for men
  16. SmartMoney
    Investment magazine and website
  17. Bottom Line Personal
    Newsletter for consumers;
  18. Entertainment Weekly
  19. Health & Healing
    Monthly health newsletter
  20. Parents Magazine
    Childcare magazine

[Ed. Note: Top mailers are determined by the number of mailing offers received by the Who’s Mailing What! Archive – the world’s largest swipe file, with access to over 10,000 controls in nearly 200 categories. To learn more about the Archive, and exclusive AWAI member access, click here.]

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: August 5, 2008

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