Top 20 Mailers in the Publishing Industry

  1. Sports Illustrated
    Magazine for sports enthusiasts
    www.cnnsi.com
  2. Wall Street Journal
    Daily business newspaper
    www.wsj.com
  3. Reader’s Digest
    Magazine and book publisher
    www.rd.com
  4. Forbes Magazine
    Business magazine
    www.forbes.com
  5. New York Magazine
    Regional interest magazine
    www.newyorkmetro.com
  6. Consumer Reports
    Product reviews
    www.consumerreports.org
  7. Money Magazine
    Family finance
    www.money.com
  8. National Geographic Magazine
    Magazine focused on foreign lands, cultures, and history
    www.nationalgeographic.com
  9. People Magazine
    Celebrities and pop culture
    www.people.com
  10. Self Magazine
    Women’s total-health magazine
    www.self.com
  11. Nutrition Action Healthletter
    Non-profit health organization newsletter
    www.cspinet.org
  12. Food & Wine Magazine
    Food and wine around the world
    www.foodandwine.com
  13. Elle Magazine
    Fashion and Beauty
    www.elle.com
  14. The Kiplinger Letter
    Newsletter with financial advice
    www.kiplinger.com
  15. Maxim Magazine
    Magazine for men
    www.maximonline.com
  16. SmartMoney
    Investment magazine and website
    www.smartmoney.com
  17. Bottom Line Personal
    Newsletter for consumers
    www.boardroom.com; www.bottomlinesecrets.com
  18. Entertainment Weekly
    Entertainment
    www.ew.com
  19. Health & Healing
    Monthly health newsletter
    www.healthydirections.com
  20. Parents Magazine
    Childcare magazine
    www.parents.com

[Ed. Note: Top mailers are determined by the number of mailing offers received by the Who’s Mailing What! Archive – the world’s largest swipe file, with access to over 10,000 controls in nearly 200 categories. To learn more about the Archive, and exclusive AWAI member access, click here.]

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Published: August 5, 2008

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