“So How’s This Crappy Economy Impacting Copywriters? Glad You Asked …”

As a financial copywriter, I know a lot of investment experts – from newsletter editors to billion-dollar currency traders on Wall Street.

And make no mistake about it – these people are scared.

With the recent housing and credit woes – and now the collapse of Lehman Brothers, Merrill Lynch’s bargain-basement buyout and the government bailout of AIG – people aren’t just wondering, “What happened?” …

They’re wondering: “What’s next?”

Scary times indeed – for investors, for brokers, for lenders … for anyone whose job depends on a strong and vibrant economy.

You’d think that would include us copywriters, too. After all, we “sell” things. And in my case, I sell investment products …

So why then do I have a conference call in an hour where our only purpose is to try and figure out where we’re going to find copywriters to write the eight (8) letters we desperately need written before the end of the year?

And not just any letters … financial newsletter promotions!

It never ceases to amaze me. As bad as things get – and I’ve been through three or four of these “economic shakedowns” in my 14-year copywriting career, including the dot com bust and the 9/11 attacks – the demand for copy never seems to subside.

That’s why in times like these I especially thank my lucky stars I stumbled into this “copywriting” business. Because while so many people I know fear for their jobs (and indeed, their very futures) in these troubled times – I just keep getting more and more offers to write more and more letters!

So I thought what better time to take a moment and congratulate you once more on your decision to get into this amazing little business … and assure you that – once you establish yourself as a “go to” writer – you’ll never have to worry about where your next check is coming from or whether you’ll have a job or not when you go into work tomorrow.

That’s why there’s no better time than right now to redouble your commitment to your copywriting career. If you’re working on the Accelerated Program, study an extra chapter tonight … or review an earlier one.

If you’re working on an actual letter, put some extra thought into that headline and lead – or spend an hour or so coming up with a more creative offer.

I guarantee – any extra effort you put in now will pay off in spades down the road.

And if you really want to accelerate you success, don’t forget – the upcoming Circle of Success session still has a few more openings. That’s the intensive learning program we created for our most ambitious members – folks who really want this to happen for them much sooner than later. Maybe it’s for you, maybe it’s not. Regardless, you can find out by clicking here and getting all the details.

But whatever you do, please don’t waver on the dream that brought you to this point. I can tell you from experience: there’s no better feeling in the world than knowing that even if the economy is in shambles, you can pick up the phone tomorrow morning … and have a $10,000 assignment in your hands by that afternoon.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: September 19, 2008

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