18 Ways to Turn Your E-Book Into an Uninterrupted Stream of Online Profits

If you read my article on selling your e-books through Clickbank, you’re ready to start marketing to bring in the cash!

Today I’m going to give you 18 online marketing techniques you can put into action. These are things you can start doing today to get your e-book sales rolling and the money streaming in …

  1. Pay-Per-Click (PPC) Ads
    PPC ads are a popular way to get traffic to your sales page. These are the ads that appear under the “Sponsored Links or Results” heading on a search engine results page. As the name suggests, you pay only when someone who presumably is interested in what you’re selling clicks on your ad.
  2. Your Own Blog
    Writing and maintaining your own blog is not only a great way to promote your e-book (and affiliate products), but also a way to make money by selling advertising, once you build up a sizable audience. To be successful, you have to post regularly … and make sure your posts are interesting and beneficial to your reader.
  3. Website Links
    Start a website and fill it with good, original content related to your e-book topic. Add links to your e-book sales letter, blog and affiliate offers. In time, it could turn into a nice little profit center.
  4. Email Lists
    If your goal is to one day make your entire living online, selling an e-book is really just your starting point. To really boost your success and income level, you need to take more of a “big picture approach” to things, and building an email list of customers and prospects is crucial.
  5. An E-Zine
    Now obviously, if you’re going to build a list, you need something to send to it. This brings me to one of the best marketing tools on the Internet: an e-zine. Not only can you use an e-zine to promote a variety of products and services, you can also make money selling advertising space for it.
  6. Articles
    If you’re going to start an e-zine, you’ll need content. Articles are great because you can use them in your e-zine and also as posts on your blog. Plus, they help to establish yourself as an expert in your field.
  7. E-Letters
    An e-letter is similar to an email you might send to a friend, so they take far less work than writing and putting together an e-zine. This is a great way to establish an ongoing relationship with your prospects and customers. Plus, it’s a way to keep your readers informed about new products, new market trends and anything else you feel they might be interested in. Your goal is to encourage your reader to click on a link that takes him to a web page that will convince him to make a purchase.
  8. Joint Venture Programs
    A joint venture program is where you team up with someone who offers a complimentary product or service to yours. You work out a revenue split and then promote to each other’s lists. Joint ventures are very popular because they require very little effort, and the potential payoff is sweet.
  9. Social Networking Sites
    You can promote your product or service using social networking sites. Facebook, MySpace, and YouTube are the most popular. Others you can try are Digg, StumbleUpon, Sphinn, Reddit, Del.icio.us, and Furl.net.
  10. Posting on Blogs and Message Boards
    You might not get a ton of orders … but for the little amount of time it takes to post something, if it brings you even one order it’s worth it. Just don’t make it too obvious that you’re trying to sell something.
  11. Viral Marketing
    Viral marketing is a marketing strategy that uses blogs, social networks and email to spread content around the Internet. People are encouraged to pass along your marketing message to others. The core idea behind viral marketing is that you take something that has real value and add a sales message that encourages the reader to either directly or indirectly buy your product. The following are some of the formats you can use in your viral marketing campaign.
  12. Sales Letters
    A crucial part of your e-book marketing campaign is the effectiveness of your sales letter. You’ll want to keep fine tuning it. Write a second one, third and fourth one. Then test them against each other until you come up with a bona-fide winner.
  13. Affiliate Programs
    If you do a quick Internet search for websites related to your e-book topic, chances are they’ll have a “Become an Affiliate” link somewhere on their site. Simply fill out the form, and in a few minutes you can be ready to start making money by promoting their product or service.
  14. Banner Advertising
    Banners ads are a popular way to bring traffic to your website. The three main ways to use banner advertising are: 1) join a banner exchange network, where members display your ad on their site in exchange for your displaying their ad on yours; 2) buy banner clicks and impressions from a banner ad provider; and 3) make a deal directly with another website owner, where you agree to post each other’s ads.
  15. Press Releases
    A great way to get free publicity for your business is to write a press release about some aspect of your business.
  16. Email Signature
    One of the easiest ways to promote your website is to put a short benefit statement followed by a link to your site in your email signature.
  17. Online Directories
    Submitting your website for inclusion into an online directory is a quick and easy way to get some free exposure. The three most popular online directories are Yahoo, Google, and Dmoz. Simply select the category or categories where your site would best fit, and then hit the “Suggest URL” and fill out the form. (They don’t accept all sites though. For instance, they don’t accept sites made up of mostly affiliate links).
  18. Offline Promoting
    You don’t have to limit yourself only to promoting online. A few ways to promote your e-book offline are to use direct mail, faxes, post cards, press releases and newspaper/magazine ads.

Before you begin marketing your e-book, you should write down your objectives, get to know your target audience, put together a marketing plan, and then take consistent action toward achieving your objectives.

If you’re able to spend even 30 minutes a day, it won’t take that long before you start to see some concrete results. Plus, you’ll learn a lot about what works and what doesn’t, when it comes to online marketing.

As an AWAI-trained copywriter, your increased knowledge in this area will also make you more of an asset to your clients who are looking to establish an online presence.

In my next article, I’m going to take a look at what I’ll call “Phase 2” of your online marketing strategy … marketing and business strategies you might like to employ after you’ve got the basic structure of your online business in place.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: September 3, 2008

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