Industry Spotlight:
The Self-Help Niche

The self-help industry grows steadily, year after year. The number of self-help products and companies increases … and that means the number of copywriting opportunities increases, too. Take a look …

  • Amazon.com lists 151,656 titles in the self-help category—that’s up by 67% since last year.
  • According to AAFS, a watchdog group in the self-help industry, Americans will spend $11 billion on self-help products this year, up from $9.6 billion in 2005.
  • There are 205 self-help mailers in the Who’s Mailing What! archive.
  • Last year those mailers sent 9,415 mailings, up 2% from the year before, even with the economic downturn.
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: September 2, 2008

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