Industry Spotlight:
The Self-Help Niche

The self-help industry grows steadily, year after year. The number of self-help products and companies increases … and that means the number of copywriting opportunities increases, too. Take a look …

  • lists 151,656 titles in the self-help category—that’s up by 67% since last year.
  • According to AAFS, a watchdog group in the self-help industry, Americans will spend $11 billion on self-help products this year, up from $9.6 billion in 2005.
  • There are 205 self-help mailers in the Who’s Mailing What! archive.
  • Last year those mailers sent 9,415 mailings, up 2% from the year before, even with the economic downturn.
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
No ratings yet
Published: September 2, 2008

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)