Industry Spotlight:
Banking Services

While the U.S. banking services industry isn’t in great shape at the moment, that doesn’t mean there aren’t opportunities for copywriters, especially locally.

  • According to Bankers Online, 70% of marketing efforts by banks fail to meet expectations. This means banks in your area – particularly small, local banks – might be willing to consider new ideas from a copywriter like yourself.
  • Banks spend more than half of their marketing budgets on advertising – direct mail is a key marketing method used by most banks.
  • More than 70% of banks outsource all or part of their marketing.
  • Small banks spend an average of $23,000 on marketing a year … large banks spend more than $10 million annually.
  • There are 193 banking services mailers in the Who’s Mailing What! Archive. They mailed 2,408 offers last year.
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: October 7, 2008

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