Industry Spotlight:
Insurance Services
Despite the declines in the economy and bad news from some specific insurance companies, the insurance industry is growing. Check it out:
- According to the Direct Marketing Association, insurance companies spent $6.81 billion on direct marketing in 2007.
- The insurance industry is expected to grow more than 7% a year over the next four years.
- Direct-response online and email advertising spending among insurance companies is expected to rise 21% a year through 2012.
- There are 93 mailers in the Who’s Mailing What! Archive. They mailed 4,188 offers in the last year.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »
Published: October 14, 2008
Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.