Industry Spotlight:
Insurance Services

Despite the declines in the economy and bad news from some specific insurance companies, the insurance industry is growing. Check it out:

  • According to the Direct Marketing Association, insurance companies spent $6.81 billion on direct marketing in 2007.
  • The insurance industry is expected to grow more than 7% a year over the next four years.
  • Direct-response online and email advertising spending among insurance companies is expected to rise 21% a year through 2012.
  • There are 93 mailers in the Who’s Mailing What! Archive. They mailed 4,188 offers in the last year.
The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: October 14, 2008

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