November 2008

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4 Secrets for Developing a Powerful Catalog “Voice”

Will Newman explains what separates catalog copywriting masters from run-of-the-mill feature writers.

Industry Spotlight: Catalogs

Find out about trends and statistics in the catalog industry.

Thought Showers Are for Ninnies! – Rile Up Your Prospect’s Emotions and Ramp Up Your Selling Power With Choice Words

AWAI Staff Writer, Guillermo Rubio, illustrates how words have an amazing power to stir your emotions, and ultimately move you to action.

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