How to Find Perfect Podcast Clients
in 3 Days

Rich opportunities await web copywriters who know how to write podcasts.

I’m going to show you how easy it is to find clients who’ll hire you to write their podcasts for them. And you can do it in just three days.

Day 1: Find your future clients.

Start your first day researching podcasts. If you’re not familiar with the wide array of podcasts available and what they’re like, spend 30 minutes or an hour learning about them. Your best sources are the iTunes Store and You won’t have to spend anything to do this.

Next, investigate companies you’d like to write scripts for. Start this search on the database. Explore areas in the database that interest you. List companies and non-profits you’re interested in.

Then search the internet on companies you’re interested in that aren’t listed in PodcastAlley. Use the search terms “company name” and “podcast” (include the quotation marks). If nothing comes up, that’s still a great opportunity to get that company podcasting.

When you find a company to target, search for the name of the company president or owner on the website. Find an appropriate email address – a corporate one rather than a support or order email.

If you can’t find the person’s name, search on “company information” and “company name.” If this fails, call the business to find out that name. If you can’t find a business phone number, call any phone number available and ask for the corporate number.

Day 2: Write sample scripts.

Write a one-page sample script for the niche each company you’re interested in represents. Take your time and polish these scripts. They’re how you convince future clients you’re the perfect podcast scriptwriter for them.

After you’ve written the sample scripts, let them sit several hours. Go back and polish them some more.

Day 3: Introduce yourself to your future clients.

Start by writing a template email letter. You’ll personalize this for each company you target. But there’s a lot of “boilerplate” copy you can use in each email.

Your email should be businesslike. It’s as much an indication of your writing skills and professionalism as the sample script you’ll include.

Start with a business salutation: “Dear Mr. Smith:” Do not use the first name unless you have a clear indication that it’s okay to do so. Tell your future client what you’re looking for (such as “a position as a freelance podcast script writer”). Use short sentences and short paragraphs.

Tell them you’ve attached a sample script for them. Use MS Word doc (not docx, because not everyone has the latest version of Word), RTF, or plain text files.

Be sure to put one blank paragraph space between paragraphs, so your copy is easy to read.

Once you’ve done this initial groundwork, send emails to your hottest prospects. You can easily send out 5 to 10 prospecting emails a day … in less than half an hour total.

Because this is such a new area for many businesses, you might not hear back for a week or two as potential clients mull over your offer. But keep sending out more prospecting emails. It’ll only take a couple of clients, and you’ll become one of the few freelance podcast experts out there.

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Published: December 17, 2008

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