Why Today’s Economy Spells Massive Opportunity for Web Copywriters

I’m getting this question a lot lately …

In this economy, which program is best? Should I learn how to write direct-response copy, or write for the web?

And I tell them the exact same thing web expert Nick Usborne says when he’s asked: Take the AWAI Six-Figure Copywriting Program first to learn the fundamentals of writing good copy. And THEN take Nick’s web-writing program to learn how to use those copywriting skills and apply them to the web.

Because it’s not an “either or” question. Writing for the web is an area you specialize in as a copywriter.

According to Nick …

When you choose to become an online copywriter – a specialist in copywriting for the web – you give yourself a huge advantage over copywriters who work just in print.

How come? For a few reasons …

  1. The recession is hitting offline companies far harder than online companies. For instance, Christmas sales were terrible for most brick and mortar stores this year … but Amazon.com had its best season EVER. So if you want to be in a market that’s growing during this recession, rather than shrinking, look online.
  2. The Internet is still growing fast, fast, fast. It’s hard to believe sometimes, but as a commercial medium, the web is still in its infancy. This means more and more companies are investing more and more of their marketing budgets online. And they urgently need qualified, expert copywriters to help them keep pace with their growth.
  3. Becoming an expert as an online copywriter is just the beginning when it comes to opportunities. Take your online copywriting skills and then seek out the most profitable niches by specializing further. Maybe as an SEO copywriter. Or as a social media copywriter. Or as a lead generation copywriter. Or as an email copywriter. There are dozens of highly profitable niches just waiting to be captured. First learn your craft as an online copywriter … then, if you want, specialize even further.
  4. As an online copywriter, you can take advantage of dozens of online tools to find your next client. Hundreds of freelancers are now finding their next jobs through social media services like Twitter. It sounds remarkable, but it’s true. So when you become an expert online copywriter, you’re immediately in a position to use online tools to find your next few projects.

Put simply, while the offline world of business is shrinking, the online equivalent is growing fast. And fast growth spells massive opportunity.

If you’ve taken the Accelerated Six-Figure Copywriting Program, you have the copywriting skills you need to become a successful online copywriter.

Now you just need to take Nick’s program, and learn how to apply those principles to the web. You’ll immediately be able to start writing copy for the web, before you even finish reading it …

Heck, after reading pages 130-134, you’ll be able to write a web page that typically pays anywhere from $250 to $750, which would pay for the program.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: February 13, 2009

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