Stay Sharp

Just finished writing my first promo of the year, and wow. My skills were certainly put to the test.

The mission?

Write a sales letter promoting one of AWAI’s latest programs.

But here’s the twist. Due to special circumstances, I only had 72 hours to write it and have it finalized!

Thank goodness I’ve been writing everyday. It’s kept my skills “sharp”. Otherwise, I don’t know if I would’ve been able to pull this off.

It definitely was an exciting challenge. One I would welcome again, if the situation required it.

That’s why no matter where you are in your copywriting career, you should always strive to keep your skills honed.

Write everyday. Read and study promotions. Immerse yourself in the world of copywriting everyday. That way you’ll always be “at the ready.” And if you ever get a short deadline, you’ll be able to sit back, relax, and trust your skills. It’s nice to know they’ll be there for you when you need them.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: February 2, 2009

1 Response to “Stay Sharp”

  1. What kind of things would you write about on a daily bases?

    AnnalizaSeptember 4, 2013 at 5:14 pm


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