The Next Big Thing in Internet Marketing?
Just the other day, AWAI Staff Writer Guillermo Rubio forwarded me an email that I believe is a strong indicator of “what’s to come” in the Internet marketing world.
It was from Martin Weiss, of Weiss Research. Ever heard of Martin Weiss? He’s been publishing investment newsletters for over 30 years… and has thousands and thousands of subscribers.
When I opened the email, it had a big bold headline (probably 60-72 point font) that read “Bank Crisis II Beginning NOW!”
Below the headline was a photo of Martin Weiss, several bullets, and about 600 words of body copy, with a few links at the bottom to “find out more…”
Fairly standard for an HTML email promoting a product or service so far, right?
You see, those links at the bottom linked to a page where you could sign up to watch a full-length online video called “7 Startling Forecasts for 2009.”
To watch the video, he asked for your login info: your email address, first name, and last name.
Then, a 53 minute video loaded up (and quickly, too, I might add… which is convenient for impatient types like me). The video resembled a typical “Larry King/CNN Interview” type information session… with a few guys discussing the state of the economy and how they believe this year will pan out.
Towards the end of the slickly-produced video, it segued into a product Weiss was promoting.
Lots of great helpful information. The power of video. Professionally produced. And a call to action.
And here’s something I thought was really, really interesting. Once you clicked on the link AFTER the video (to find out more about the product he was promoting) it took me to a full-blown, long-copy sales letter page.
You might think – after a whopping 53 minutes of on-the-spot information - that you wouldn’t have to include so much written copy AFTER the long video, right?
Well… the folks at Weiss Research decided to give readers the best of both worlds. A “new school” online video partnered with an “old school” long-copy sales letter. The reader could watch the video… take it all in… then could “fill in the details” with all the facts later on by reading the sales letter.
I was very, very impressed… and I bet we’re going to be seeing a whole lot more of this in the future.
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