If You’re Afraid To Get Started, Start Here

You can spot them instantly when they come on TV.

Their production values have an amateurish tone about them. The dialogue is often company-and-feature-oriented versus user-and-benefit-oriented. For example, I really don’t care that they’ve been in business for more than twenty-five years; I want to know how that benefits me.

In case you haven’t guessed, I’m referring to TV commercials produced by small to medium-sized local businesses. And while I’m sure their commercials build brand awareness, it might not be the type of awareness they are hoping for.

I don’t say this to criticize them. It’s not their fault.

Many small to medium-sized businesses simply don’t have a marketing department. Or if they do, it’s made up of a person was hired to do another job, but had “marketing co-ordinator” added to their job description because "somebody needs to be in charge of it".

It goes to follow that if their commercials are ineffective, their brochures, newspaper ads, the letters they send out and so on, aren’t much better.

This presents a huge opportunity for you. Especially if you’re just starting out and have yet to find your first client.

Because once you finish Michael Masterson’s Program for Six Figure Copywriting, you’ll know more about marketing than 99% of the small to medium-sized companies in business today. So if you’re worried you don’t know enough to succeed as a copywriter, take heart – you do.

Start local. Get one client. Apply the skills you’ve learned and they will love you. Then ask for a referral. And then another. It won’t be long before you have the experience and knowhow to take on any client, no matter their size.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: March 18, 2009

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