A Quick Tip To Writing Better Copy…

If are not doing this already, you should.

It’ll make everything you write from here on out much stronger, more persuasive.

Keep a checklist by your side.

A checklist will ensure you’ve infused your copy with every important element to bring you one step closer to getting the sale.

What should you include in your checklist?

I recommend you go through the Basic Copywriting Program. Take note of all the important elements of a sales letter and what makes them effective.

For example…

  • Does your headline score at least 3 out of 4 on the four u’s?
  • Do the first 3 sentences of your lead get straight to the point and hook your reader?
  • Are your subheads strong? (again use the four u’s test)
  • Have you proved every claim?
  • Are you as specific as possible all throughout your copy?

You get the point.

Going through your copy with a checklist like this will ensure you write stellar copy every single time.

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Published: April 9, 2009

1 Response to “A Quick Tip To Writing Better Copy…”

  1. An excellent reminder - thanks. A checklist could also be a great focus tool to help someone like me who is struggling to manage the overwhelming mass of information out there. Just develop a quick checklist based on goals and specific interests (niches?) and apply to posts or incoming mail - starting with the subject/head line. That would help to quickly sort the wheat from the chaff - the useful from the not so useful. Is there such a list?

    Ann Jordan-Mills

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