Boost Your Copy Skills
Most people don’t know about this.
But those sometimes-cheesy infomercials you see on late-night television can be an excellent copywriting teacher.
Here’s what you do:
Watch – and record – those infomercials you see time and time again. Then, watch them 3 times each. Notice how they present their proof. Notice the claims they make.
And, notice the types of benefits they use and how they word them.
Take notes on all of this.
Doing this will serve two purposes.
- You learn valuable information about your prospect, if you happen to write for that niche.
- You learn top-notch persuasion skills. (the cost of producing and airing an infomercial is obscene. You can be sure that they’ve hired only the best copywriters in the industry to write the script.)
So next time you see an infomercial, don’t change the channel! Instead, tape it. Study it. And apply what you learn in your own copy.
The Professional Writers’ Alliance
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