Congratulations to AWAI Member Warwick Foster of West Wallsend, Australia, on Landing His First Client

Here’s how it happened in Warwick’s own words:

“I made contact with a guy who has an Internet marketing site, mainly because I liked some of his posts. I didn’t approach him looking for work, but did mention that I’m a copywriter.

“He asked me if I’d be interested in rewriting some of the sales letters for his products. He sells e-books on a variety of subjects, from karate, judo, boxing etc. (Note: I have little experience with martial arts, but I’m curious and can get interested in just about anything.)

“The major hurdle initially was about whether I had experience, and did I have some samples. Fortunately, I had put up an affiliate marketing site myself, so I could show him that page, and had written some e-zine articles, which were showing good traffic stats, so I could quote those. I also used Steve Slaunwhite’s ETO (Easy Try Offer) and said I would rewrite the first sales page on my time – if he liked it he would then pay, and send future work. If he didn’t like it, we could go our separate ways and no harm done.

“We settled on a rate per sales letter, which means I am effectively writing for an hourly rate about 15% higher than the hourly rate of my ‘day job’ as an engineer. So far, I have completed 10 sales letters and have been paid! The client says they are ‘perfect,’ but I will be interested in sales conversions. The main bonus for me is that now I have an actual paying client, and a number of ‘real’ samples that I can use in future marketing efforts.”

What about you? What exciting breakthroughs have you experienced in your career lately? Inspire your fellow AWAIers with your success story. Send us a note with your story.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 4.0
Published: April 24, 2009

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)