Perfect Trio of Revenue Streams
for Web Writers
In his recent article on how to grow and balance your streams of income as a writer, top web-copy expert Nick Usborne wrote, “If you can write, I believe you can also think of at least three different streams of separate income. Try to find three or four that balance out the strengths and weaknesses of the others.”
With the skills you’re learning from AWAI, there are many different routes you can take, but I’d like to share with you the three I believe make the perfect trio of opportunities.
What makes them appealing is that, as you learn more about each of these areas, you’re automatically building up your knowledge of the others, and increasing your revenue potential across the board.
And since the revenue stream is different for all three, you’re not putting all of your eggs in one basket.
Writing web copy means anything having to do with the Internet. From landing pages and pay-per-click ads, to editorial content and blogs … every company with a website is in need of web copy that converts their visitors into cash.
Strengths: You’ll have no risk whatsoever. Your income level is entirely up to you. You can easily make a six-figure income, or work part-time and make $50K-$75K a year. And with so many different types of projects, you have the choice to do everything or focus on where your personal strengths and enjoyment lie.
Weaknesses: You need clients and, therefore, have to rely on someone else for income. For the most part, your time spent is directly related to how much money you want to make. So while you may be able to negotiate royalties on some projects, you’ll have to keep “showing up for work” to grow your business.
Writing an information website is easy and fun, because it simply involves writing information on a topic you’re already passionate about. It can be anything – yoga, cooking, golf, traveling, you name it.
24 hours a day, 7 days a week, people are searching the Internet for information. And when they find your website, you’ll turn them into $750 … $1,500 … $3,500 and upwards per month.
Strengths: You’ll have a passive income stream, because your website will continue to make money while you sleep. Every web page you write becomes an asset that will make money for you now and in the future.
You’ll write about a topic you’re already passionate about, which means you’ll enjoy writing about it. It’s a very low risk of only $50 or so to set up the website.
You’ll only work in your spare time, about 3 to 7 hours per week. And you work for yourself, and don’t need to rely on clients.
Weakness (sort of): Your income is somewhat limited to about $500 to $5,000 a month per website. So to make more money, you’ll want to build more websites.
You already know how much money you can make writing copy to sell information products for publishers. Now think how much more you could make publishing that information yourself! As a publisher, you can write, compile, or record the information yourself, you can hire writers, or you can reprint information. It’s totally up to you!
Strengths: Many of the strengths are the same as writing an information website. You generate a passive income stream on the products you’ve already published, you get to write about something you’re passionate about, and you work entirely for yourself.
The biggest difference is with the revenue potential. The sky’s the limit, and you can make as much as you want. And if you stick with digital information products, the profit margins are huge.
Weakness: You’ll need a small investment to build websites, drive traffic, and promote your products. And if you decide to go beyond digital, another investment will be necessary to produce the printed product.
How they all tie together …
By learning to write web copy, you’ll be able to easily write your own copy for your money-making website and effectively promote your information products.
By building a money-making website, you’ll have a vehicle to sell your information products and gain a better understanding about what your clients need for their own websites.
And by writing information products, you’ll be able to grow your revenue from your money-making website, and become your own client for your web-writing business.
Closing thoughts …
These three writing opportunities are the perfect “trifecta” for any writer. Of course, I’m slightly biased, since I happen to work in all three areas, and eat, sleep, and breathe them. But I really enjoy it, because I have a lot of fun, I’m constantly learning, and there is a ton of money to be made in each of them! What’s not to love?
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »