Be a Hero to Your Clients …
As a Desktop Marketer

Most people I talk to have a clear idea about what spare-time career would suit them best.

You want to help people in this down economy find jobs … so starting a resume-writing business is the perfect fit.

Or, the thought of designing a visually stunning marketing piece excites you … and you go the graphic design route.

Or, you hate the idea of working with clients … so putting together an information website is the perfect fit.

But then, there are people who aren’t happy doing just ONE thing.

And I say, why should they?

Today, I’d like to introduce you to the perfect career, if you like wearing many hats.

It’s called Desktop Marketing.

What is desktop marketing?

Small-business owners may be experts at delivering their particular product or service. But 90% of them lack the ONE skill that will put them over the top: HOW TO MARKET.

Most medium- to large-sized companies have their own marketing and design departments or have service providers in place. But smaller local businesses … the ones right in your back yard … typically don’t have those services readily available to them. They'll have little or no idea of where to find them. And they certainly won’t have a coherent marketing plan.

On top of that, many of these small businesses can’t afford the high prices of typical advertising or marketing agencies. They may try to handle their own marketing in house, only to discover they’re spending far too much time on activities that can be easily outsourced, rather than where they should be spending time – on growing their business.

They need to find a middle ground. They need help from someone who is knowledgeable in many areas and more affordable than hiring an individual for each task.

That’s where you come in.

You can create a new life … working for yourself … working from home … making great money … helping small businesses prosper … as a Desktop Marketer.

What does a desktop marketer do?

A desktop marketer is a one-person ad agency. You help small businesses with their marketing efforts. You can do the work yourself (write and design a space ad, write a press release, etc.), or you can hire subcontractors to do the work for you, then mark up their charge.

AWAI Board Member Will Newman had a taste of being a desktop marketer not too long ago, when he contacted a local nonprofit Japanese drumming (taiko) troupe and offered to write a fundraising letter for them.

Once he started working with them, it was obvious they didn't need just a fundraising letter. “They needed everything: letter, brochure, several different ‘buckslips,” an overall presentation format, and mailing-list management,” said Will.

“I’d gone from copywriter to full-fledged desktop marketer in the time it takes to say, ‘Okay, I'll do it.’

“It was a great experience. Fun. Instructive. Successful.”

How much can a desktop marketer earn by working from home?

Small businesses turn to a desktop marketer because they don’t know how to launch their own marketing campaign, and they can’t afford to hire an expensive agency to do it for them.

That doesn’t mean they’re not ready to pay good money for your services, though.

Desktop marketers get paid one of three ways.

  • By the project: Some businesses will come to you and hire you to do a single project. They might even ask for your services a la carte. Maybe they have copy, but they still need a design. Or maybe they have a designer, but they need someone to create some copy. Or maybe they need your help running a test campaign for an existing ad, or helping them organize and schedule all of the marketing activities they have planned for the year.

    For these services, you’ll usually quote a flat project fee or an hourly rate. I recommend you use project fees whenever possible. They reduce surprises, and if you’re experienced and able to work fast, you won’t be penalized for your skills.

  • By the campaign: Some businesses will come to you and hire you to help with every facet of a marketing campaign. You’ll hold brainstorming sessions with their team, establish a message, write copy, create designs, and help execute the whole thing.

    Again, you’ll be paid a project fee or an hourly rate, but you’ll earn quite a bit more. This is a big undertaking, after all.

  • On retainer: Some small businesses want someone they can call at the drop of the hat for their marketing needs. Whatever comes up, they want to be able to turn to you and get your immediate attention.

    For these types of clients, you might bill a retainer. That means that they pay a flat fee each month for up to a certain number of hours of your time. If they go over those hours, then you would bill them more, but if they don’t use those hours, you still get to keep the fee.

    The reason for that is twofold. Usually, your retainer fees are lower than if you were working by the project or by the hour. Also, one of the benefits the client gets from a retainer is a guaranteed fast turnaround time. Essentially, it means they get to cut in line if they need to. They pay for that privilege, whether they use it or not.

So, how much you make is really up to you. You can earn anywhere from $500 a week to well over $3,000 a week.

Donna Doyle earns more than $150,000 a year, and she works about 25 hours a week.

Lori Haller used to offer only graphic design services. Since expanding her services and becoming a desktop marketer, her income has increased 35%.

Dennis R. started his desktop-marketing business part-time. Within two years, he’d made enough to quit his full-time job, secure in his new spare-time income.

And these are just a few examples.

What kind of qualifications do you need to be a desktop marketer?

Good customer service skills, sensitivity to deadlines, and a general knowledge of marketing – all of which are easy to learn. You don’t need a lot of start-up capital; just a phone, desk, and Internet connection. You don’t have to be a writer or artist either.

Are desktop marketers still in demand, now that the economy has tanked?

Even more so; more businesses are created during a recession than any other time. These new business owners need people to help them publicize their businesses. You’re performing an important service for them.

Can you really learn to be a desktop marketer simply by taking a course?

Yes! AWAI’s Desktop Marketing for Success, Independence, and Income program provides an excellent way to learn the basics. In the beginning, you can hire designers and writers to help you. Then, once you reach a certain level of expertise, you can do most of the work yourself and earn even more.

With AWAI’s Desktop Marketing program, you’ll have everything you need to start and build your successful freelance career as a desktop marketer.

This complete and comprehensive home-based business program will not only prepare you for your new desktop-marketing career, but most importantly, help you launch it as well.

In the program, you’ll learn the secrets of:

  • Copywriting. One of the many hats you’ll wear as a desktop marketer is that of a copywriter. You might be called upon to write space ads, postcards, brochures, reports, press releases, inserts, lift notes, newsletters … and more. In short, your role as a copywriter gives you the chance to write about a lot of different things for a lot of different media. In AWAI’s comprehensive program, you’ll quickly learn how to write sizzling copy.

  • Graphic Design. Businesses that turn to a desktop marketer will often need design services as well. They might need you to design a door hanger or a brochure or a monthly newsletter. Most don’t want anything flashy … just solid, simple designs.

    Your work as a designer will give you a chance to take off your writing hat and use the creative part of your brain for a while. You’ll learn the basics of graphic design and learn, step-by-step, how to create sales letters, direct-mail pieces, newsletters, space ads, catalogs, and dozens of other marketing materials that create big sales and profits for your clients.

  • Organization. Your job doesn’t stop at copywriting and design. Many small businesses are uncertain about how to run a marketing campaign. They might need help buying ad space, lining up printing services, or organizing events. They might even need help deciding what kinds of marketing pieces they want you to write and design.

    In other words, you’ll get a chance to put your organizational and planning skills to the test. This part of the desktop marketer’s job is often one of the most fulfilling. You get to interact with people, put your creative skills to work, and satisfy the part of your soul that likes everything neat and in its place. The Desktop Marketing program gives you all the tools you need.

  • Internet Design and Marketing. For small-business owners, a strong presence on the Internet is no longer a luxury, but a necessity. Either a business markets online – or gets left behind. As a result, the demand for Internet-savvy desktop marketers has skyrocketed – and AWAI’s Desktop Marketing for Success, Independence and Income program provides you with the resources and tools you need to navigate through the fast-moving world of Internet marketing.

The best consultants have their fingers on the pulse of the marketplace. They understand not only what consumers want, but also how to give it to them. AWAI’s Desktop Marketing program shows you exactly how to think and act like a marketer.

Getting started is easy!

No matter what spare-time career you choose, you’ll always find success faster if you have the right resources on hand.

The same is true for desktop marketing.

If you want to have all the information you need in one place – from how to write good copy, to the elements of powerful design, to Internet-marketing secrets, to surefire ways to find clients – AWAI’s Desktop Marketing for Success, Independence, and Income program is a great way to go.

The truth is there aren’t many comprehensive programs out there on this subject, and I love recommending this program, because it’s such a steal.

Desktop marketing is the perfect spare-time career for anyone who loves working with small businesses and who likes to undertake new challenges. If that describes you, now is the perfect time to give desktop marketing a try.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: May 18, 2009

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