Don’t Miss the Point – Blog to Build a Community

I remember how I felt the first time my business partner, a fellow AWAI graduate, firmly said we’d have to have a blog. My shoulders got tight, I developed a headache and inside my mind, I heard a scream, “I’m not blogging!”

My partner and I were putting the final touches on our new online self-help business before its launch last December. We had gone back and forth before on whether to blog or not to blog. We’re both introverts, so we said, “Nah, we’re not blogging.”

Then, we entered reality.

The more marketing research we did, the more signals we got that to make it online, we’d better blog—and blog a lot. One expert at a teleseminar showed up with numbers to prove how search engines love blogs. Another online marketer reported his number of daily website hits had increased by several hundred since he started blogging. Now, my own partner was preaching her blog credo to me.

Well, what to do when the walls are closing in and the person you agreed to go into business with—because you trust and respect her—is blocking the way out?

I did what I’ve done for years in situations like this, when my mind refuses to budge: I sat with the discomfort I felt and unraveled it, stitch by stitch, as if it were a scarf I no longer needed.

Every time I sensed resistance to blogging, I’d ask myself a single question: What is it about blogging that I don’t like that makes me want to avoid it?

And you know what? That process revealed that my resistance had little to do with blogging. Heck, I love to write—I’d never pass up an opportunity to do that, whether it’s called blog, clog or log. Not only that. I’ve seen my personal essays published in national and regional magazines. So, the introvert excuse didn’t apply, either.

When I turned the mirror towards me, what I saw was something old and very familiar: fear. Fear of entering a new door. Fear of being judged, criticized, kicked out. And I unraveled that fear, too.

And guess what? It was all in my mind. The moment I said, “Aha!” the fear dissipated like wispy clouds caught by a crosswind.

Reading this, you probably captured a few reasons why I think you should choose me to become AWAI’s Web Division’s blogger:

  1. I am a blogger: Blogging is part of what I do for a living, to keep my business profitable. I continue to research the subject, as I have a personal interest in being the best blogger I can.
  2. I own an online business: Before launching my website with another AWAI graduate, I spent a year learning everything available about doing business on the Internet. With our site live, I continue to study the online market to stay updated on current best practices.
  3. I am a professional writer: Even before taking AWAI’s basic copywriting program, I already wrote for print magazines and ezines. Now, I also earn a living as a copywriter. In addition, for my business I continually write copy for the web—landing pages, order forms, service and product promos, blog entries, e-letter articles, e-books, special reports, and e-mail autoresponders. I am pretty familiar with the kind of copy and marketing that works online.
  4. I dive into self-inquiry: I don’t let my mind get away with preventing me from fulfilling my goals. We all share one basic element: a fearful ego that makes its appearance as a personality that resists change or craves change. We either operate with a rigid mind or one that’s constantly distracted. But the real life is lived in the middle where there’s room for flexibility.

As a blogger for AWAI’s Web Division, I’ll motivate you to find that middle path by showing you how to lasso your ego and wrestle it to the ground so the way is clear for you to shine in the online field.

Oh, and I may as well mention that I have a master’s degree in psychology and that in my business, I motivate solopreneurs to unravel their fears so they may finally align what they do with their true essence. This is the best recipe I know for the type of success that nourishes both the heart and the wallet.

In my blog posts for AWAI’s Web Division, you will find motivational and inspirational language embedded in articles on how to succeed as an online writer and marketer. And the comment line will always be open to you, for your comments, questions, or needs for reassurance. Because what I’ve learned from fighting and embracing blogging is that the effort is worthless unless it builds a supportive community.

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Published: May 6, 2009

8 Responses to “Don’t Miss the Point – Blog to Build a Community”

  1. Hello Isabel, I hope to see your blog posts again as the official blogger. I've always liked the idea of blog as community, although I'm not really achieving it yet in my own blog. I presume you read Liz Strauss' blog?

    Beth Robinson

  2. ** "We’re both introverts, so we said, “Nah, we’re not blogging"."

    Isn't it hilarious that a person's personality even affects how and where we write.

    As a fellow introvert I tend to value my privacy. Blogging, in some ways, is baring yourself for the world to see, and so it can be a little unnerving at times. Yet, it can also be exhilarating!

    ** "When I turned the mirror towards me, what I saw was something old and very familiar: fear. Fear of entering a new door. Fear of being judged, criticized, kicked out. And I unraveled that fear, too."

    Great insight. I believe fear of being judged holds most of us back more than we'll ever know.

    The great Dan Kennedy said the one quality the most successful people he knows all have in common is immunity to criticism.

    I'm looking forward to you bringing some specific insights from your experiences as a professional writer to the table in your next posts.



  3. Isabel.I think it's very encouraging to some of us who meets up with that same demon of fear and to learn how he can be defeated.
    I loved and enjoyed your blog and it also got me to laughing...Keep it up,you are very,very promising.


  4. Isabel... good job. I'm trying to finger out the same things. One thing I've discovered is blogging isn't politically correct and if you are working for someone else, you better be careful what you say. The beauty of being self employed? It doesn't matter.

    John Wiggill

  5. I don't understand the title. I thought I was going to learn about blogging to build a community but it turned out to be a campaign. A little disappointing.


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