Congratulations …
Information Marketer Is the Latest Addition to AWAI’s “Wall of Fame”

Congratulations to Mike Ervin … the latest addition to AWAI’s “Wall of Fame.”

Copywriter … information marketer … website developer. Mike is doing it all with plenty of time to spare. He’s on target to make $125,000 this year … a do-able goal he credits to the powerful combination of persuasive copy and a money-making website.

“As I’ve learned from Nick Usborne,” says Mike, “my website is an asset that will pay me back for years.”

Mike’s current project is the development of a content-rich website on patents for inventors and small-business owners that will act as a lead-generation tool for his patent-writing business.

He says that studying Nick’s program has taught him, among many other things, the importance of working on your writing voice, so that you can effectively connect with your reader.

Says Mike: “Most legal (intellectual property) websites are written in a legalistic and numbing style. I try, as Nick recommends, to imagine myself sitting across the table from a small-business owner who is considering a patent for the first time, and just explaining to him what to think about in that decision.”

The powerful result is that readers view Mike as someone who they can trust and who can help them with their needs.

Mike is a firm believer that if you’re a service provider of any kind, you can use informational marketing to grow your business.

The proof is in his success!

Read Mike’s profile and others on the “Wall of Fame” and get inspired today!

We want to hear from you. If you think you’re ready to join AWAI’s “Wall of Fame,” submit your story today.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: May 21, 2009

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