Vote Robert Nomura for AWAI Blogger
The internet changes fast! Which is great news for you if you write for the Web, email, Web 2.0, online video and audio scripts, or mobile devices.
Fast change means it's a mature medium. More importantly, it's a mature market. Sellers AND buyers depend on it, and use it, to find each other to do business. This is also great news for you if you make money with an internet based business.
Money, Money, Money …
But, it ain't free, is it? It's not even cheap. The biggest cost is time …
If you're going at it alone you can spend countless hours writing, posting, tweaking, responding, fixing, updating, and learning new technology.
And if you don't want to do the internet grunt work, you can pay a lot of money to hire someone, or many someones, to do it for you.
I had a conversation with a prospective client the other day. He wanted 800 blog posts of about 500 to 800 words each and he wanted to pay only $15 for each one.
Maybe you would have taken it. Maybe you would have walked away. What I did doesn't matter because the point is -- he was ready to drop at least $12,000 to get some "free" organic search results for his website.
The Opportunities Are Out There
And because of the direct response nature of the internet and it's inherent ability to track and test pretty much every promotion you do, it's only going to get bigger and bigger and more lucrative for you.
I had a friend with a blog. He's not a marketer and he didn't start his blog for money. He just wanted to write his thoughts and post it to the world.
Maybe he wanted to show off, maybe he's narcissistic?
The point is he used a completely free blog platform called Blogger. This totally free online software included totally free website/blogsite tracking statistics.
He could measure his traffic, where it came from, what time they came, what keywords they used to reach his site, and more.
Using this free tracking function on his free blog he changed the hour of the day he posted his articles. The result: he started getting as much as 1,000 hits a day to his hobby non-monetized site! Amazing.
So what can you expect from my posts? How's this sound:
- Technology tips for reluctant techies (like me). Nothing complex. Just simple and useful.
- Old school copywriting and direct response marketing tips that work in the internet age. I believe humans are still apes, bordering on Neanderthals. Technology is cool and fancy and flashy. But we have the same fears, desires, insecurities, and ambitions as the early Neanderthals who decided to walk from Africa, across ice bridges, and all the way into the jungles of South America because she was hungry and curious.
- Some below the radar street-smart marketing tips. Little strategies that gurus are too embarrassed to use. Nothing evil or black-hat. I like to think of it as internet marketing for the blue collar worker.
For instance, what's an autoresponder if not a serialized novel or cliff hanging TV show? "What will happen to our dynamic duo? Find out next week on the same Bat-Channel, at the same Bat-Time … "
What's an exit pop-up screen if not a third or fourth gate in a direct mail piece? Or even more basic, a face-to-face salesman asking an unconvinced prospect, "Could you give me one more chance, I think I can come up with something you'll like."
A lot of people get hung up with the technology-ness of the writing or marketing on the internet. By breaking apart the complexity into its roots, it makes more sense for the Neanderthal in each of us. Plus, it allows you to make more profits for yourself and your clients.
So what do you think? Am I off base? Too ambitious for a weekly blog post? Is my angle too basic and pre-school-ish for the professional internet copywriter and marketer? Why don't you leave a comment and tell me. I'd love to hear from you, and don't worry about hurting my feelings, you won't. Leave a comment below.
The Professional Writers’ Alliance
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