When Writing Your Money-Making
Website, Don’t Forget to Watch for
Seasonal Keywords

When we first start writing our websites, we all pay close attention to the principal keywords we choose for our home page, second-level pages, and every other page.

That first group of keywords we select and use becomes the foundation of our website.

So, hopefully, you’ve chosen keywords which are used frequently by searchers (high demand), but for which there is a limited supply of quality web pages out there (low supply).

But, if you’ve been working on your site for a few months by now, you’ll probably have recognized that the time of year will impact the number of people searching for your principal keywords.

For instance, with anything to do with consumer electronics, you can bet you’ll see a big upswing in traffic in December each year, with a corresponding drop by the middle of January.

If you’re writing about coffee, you’ll discover that people drink less coffee in the summer than they do in the winter.

If you’re writing about gardening, you’ll notice a big surge in traffic when winter gives way to spring.

And so on.

As soon as you become aware of the shifts in seasonal demand for the products or services you’re writing about, you can make adjustments by identifying keywords and phrases that might appeal to people at a non-peak time of year.

For instance, on my coffee site, I just wrote a page with cold coffee drink recipes. I want to keep the traffic flowing to my site, even at a time of year when people are drinking less hot coffee.

Or, it may be that there are subjects within your main topic that allow you to take advantage of the changes in the seasons.

For instance, if you write about food and cooking, now might be a good time to create some new pages about salads and BBQs.

Just be aware of the shifts that come with the seasons, and search for new keywords and phrases that will best match the time of year.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: May 6, 2009

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