Creating Your Own
“Life-Altering Experience”

“Sitting With Michael Masterson At His Favorite Cigar Bar for Two Hours Talking About Writing, Customer Psychology, and Movie-Making … Priceless!”

Hi. My name is Kris Obertas, newly working copywriter.

I don’t use the term “life-altering experience” lightly. I can probably count mine on two hands.

Like saying good-bye to my parents on their deathbeds. Skydiving. Finding the courage to say hello to my fiancé the first time. Seeing a shark up close underwater without a cage.

Now, I can add a new experience to the list …

Hands-on training and coaching from master teachers and copywriters.

Over the course of three days this week at AWAI’s Copywriting Immersion, I learned Will Newman’s essential checklists for strong copy. Talked with Don Mahoney about how persistence and daily practice will pay off. Received advice on digging deep into your prospect’s desires from Michael Masterson. Asked Katie Yeakle and Rebecca Matter about writing and marketing and got straight answers without sugarcoating.

And to top it off, I puffed a cigar on a patio with Michael, palm trees still dripping after a thundershower.

Like I said. Life-altering.

Michael and I discussed his views on the innermost thoughts and buying habits of the customers who put and keep his direct-response businesses on the map.

One insight was his theory about repeat buyers and how we, as writers, can tap into that strong urge so many people have.

I was so pumped up after hanging out with Michael for two hours, I couldn’t sleep that night. In fact, I woke up at 2 a.m. so excited about a new idea, I had to pull out my laptop and start writing.

And that was just the first day.

You may have missed total immersion in a working direct-response business … this time.

But you can have your own life-altering experience at AWAI’s 2009 FastTrack to Copywriting Success Bootcamp and Job Fair … just 144 days from now.

You’ll soak up advanced copywriting techniques in sessions with masters like Herschell Gordon Lewis, Paul Hollingshead, John Forde, Jen Stevens, Mike Palmer, and more.

You’ll sharpen your writing skills through copywriting sessions and peer reviews just like we did this week.

And you’ll have plenty of chances to talk with master copywriting experts (a friendly, approachable bunch) … and get to meet and share info and tips with copywriters of all levels. Odds are you’ll also find kindred spirits and make lasting friends.

But Bootcamp doesn’t stop there and has something this week’s Immersion didn’t …

Job Fair. The spot where dozens of businesses and non-profits come to find new writers.

You’ll get to meet company reps, find out what they need, and get information on spec assignments. Plenty of specs, like the ones I’m working on (and getting paid for) now, will be offered before and during Bootcamp.

But aside from the contacts, Job Fair gives you something else. It takes away the fear of talking to marketers. Talk about a confidence builder.

Now, if you’re undecided about Bootcamp this year, AWAI wants to make it easy for you.

Here’s how. Sign up for Bootcamp by July 1st at the early-bird price of $1,795, and they’ll sweeten the deal …

Katie tells me they expect to sell out Bootcamp in the coming months … but if you’re one of the next 15 people to register, you can lock in a one-on-one meeting with AWAI copy and marketing stars Paul Hollingshead, Katie Yeakle, Don Mahoney, or Rebecca Matter. The time will be all yours to ask questions, have copy reviewed, get advice … whatever is important to you.

Talking to these folks can have a huge impact on your career, just like it did for me these past three days.

I ran some ideas by Katie and Rebecca during the Copywriting Immersion Workshop. They helped me eliminate the weakest parts and improve what was left. The end result? Stronger copy.

Even better, at the end of the Workshop, I walked away with a check for copy I wrote during the event … and an open invitation to write and submit more.

Now I know I’m on the right path. Bootcamp can have the same impact on you … but you have to register now to reserve your one-on-one time with one of these pros.

I urge you to take advantage of this limited opportunity to sit down with one of copywriting’s best at AWAI’s 2009 FastTrack to Copywriting Success Bootcamp and Job Fair in Delray Beach, November 4-7, 2009.

I guarantee you’ll walk away with a new outlook on your copywriting career options … and have the tools to create your own “life-altering experience.”

Learn more and reserve your spot now.

Looking forward to seeing you there!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: June 12, 2009

2 Responses to “Creating Your Own “Life-Altering Experience””

  1. I would like to obtain permission to use excerpts from this article to be used in a similiar article I plan to write for AWAI ("a spec assignment."

    Almarine Francis

    Guest (Creating Your Own Life Altering Experience)February 6, 2011 at 6:56 pm

  2. Almarine - You are welcome to use excerpts, yes. You'll just need to cite the source to follow copyright laws, and we request a link to our site.

    To use the full article, you can find information here: http://www.awaionline.com/syndicate/

    Angela Bickford - AWAIFebruary 7, 2011 at 3:18 pm


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