Say This and Land a New Client

It’s the easiest way to land a new client: writing autoresponder emails.

And a few weeks ago I showed you, what I believed at the time, to be the best way to pitch a client, making the decision to hire you a complete no-brainer for them.

Then yesterday I met with Michael Masterson, and of course he put a spin on it that makes the proposal even stronger …

Here’s the excerpt from my original email:

“The pay is unbelievable. Even as a complete novice you can charge $100 to $250 per email in the series. And once you get good, you can easily ask for $500 and up.

And as an online marketer, I’m happy to pay it.

Because if you think about it, it’s basically risk-free for me …

Let’s say I hire you to write an auto-responder series selling AWAI’s new and improved Accelerated Six-Figure Copywriting Program.

That full program normally costs $457.

Even if you charge me $400 for an email, I only have to sell one copy of the program to breakeven.

And I’ve yet to send out an email that doesn’t at least sell ONE copy of something.

Wow, look at that …

I think I just wrote your pitch for the next potential client you reach out to.”

Even after reading it again, it’s definitely a solid argument in favor of taking a chance on you.

But to take it to the next level, Michael suggests you say this to your next prospective client:

“I’ll make this 100% risk-free for you …

Hire me to write this email for you, and I won’t charge you my normal $400 fee.

Instead, give me 100% of your 2nd sale.

That way you’re guaranteed to breakeven.”

Of course if you really want to get them, and you’re confident in your email writing skills, you can really hit it out of the park by adding:

“Heck, make it your 5th sale!”

What marketer is going to turn down that kind of offer?

And if the product costs less than $400, simply revise the pitch and say:

“Instead, pay me half of the first $800 you make.”

I actually toyed with the idea of keeping this idea a secret, and giving it away to people who bought AWAI’s new Autoresponder Apprentice program.

I can’t help it; it’s the marketer in me!

But I hate knowing that I have a piece of information that could make it that much easier for you to land your next client.

And writing autoresponder emails is the perfect way to get started making money from your copywriting!

Along with being your “in” to any client …

  • You can write each email in under an hour.
  • You can make $100 to $250 per email as a novice, and $500 and up as a professional.
  • And there are typically anywhere from 3 to 7 emails in each series. Sometimes more!

It’s how six-figure, part-time copywriter Jay White got his start.

Jay landed his first gig doing this easy type of writing with one of the biggest names in Internet marketing.

And Jay had ZERO experience at the time.

Since then Jay White has become an expert autoresponder copywriter, and has boiled down his formula into what he calls his “secret ninja method” … an easy formula you can learn and start using in just 8 hours.

Where else are you going to get that kind of return in such a short amount of time?

Think of it like an investment …

Order the program today.

Spend 8 hours this week getting through it.

Land your first client next week using this new technique.

And get paid before you even get the credit card statement, easily making $225 or more than what you paid for the program.

Learn more about the program and Jay White.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: August 18, 2009

2 Responses to “Say This and Land a New Client”

  1. Hi, Rebecca. I get so much good information from The Golden Thread and the Wealthy Webwriter. So thanks for that and keep em coming. Regarding today's article, what's an autoresponder email? And how come sales e-letters are so long? I don't want to read all that stuff. Do other people?
    Appreciate your response. Thanks.

    WAW5058August 27, 2009 at 1:29 pm

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