Just Published …
Bob Bly’s Latest Book

Bob Bly’s long anticipated book, How to Create Irresistible Offers: The Easiest Way on Earth to Make Your Marketing Generate More Leads, Orders, and Sales has just been released. Grab your copy now before the first print run sells out!

You already know that an offer can make or break your copy.

Now Bob ensures your offers “make it” … every time.

By the time you’ve read the book, you’ll know exactly how to craft strong offers that make more money for you and your clients. You’ll learn:

  • The four offers to use when you want to bring in a flood of new sales leads.
  • The zero-sales-pressure way to get a prospect to fill out an order form.
  • When to ask for a paid-up order instead of just a sales lead.
  • When asking your prospect to say "no" to your offer can get you the sale.
  • The only time to ask a target customer to wait before ordering.
  • The most common mistake in a lead-generating offer.
  • How to combine different kinds of offers for maximum sales.
  • Six times when you should use a soft "pay-later" offer.
  • Six more times when you're better off asking for the order outright.
  • How to double the response of an ad without changing a word of copy.
  • The one offer that stops people cold when looking for mail to throw away.
  • Why it's a BIG mistake to think "free" offers no longer work.
  • The "silver bullet" section every white paper should include.
  • Five sample formulas for giving strong titles to your free reports.
  • And so much more!

The book is already receiving accolades from copywriting masters …


“Excellent job, Bob! I consider myself a bit of a master of this important aspect of direct marketing, yet I took away at least two dozen ideas that I want to implement immediately.

If I don’t make a million bucks from your book I’m a monkey’s uncle.”

– Michael Masterson

“If you sell anything — services, products, ideas — you are sure to sell them faster, better — and more profitably — with Bob Bly's How to Create Irresistible Offers. Here are the "secrets of the offer" the top pros know, but won't reveal.

Plus a parade of profit-packed deeper insights that even the pros haven't yet grasped. What's the right offer for your next selling effort? Read this masterful guide by a master — and you'll know!”

– Sig Rosenblum

“Bob Bly is a creative genius, always thinking outside the box. His latest masterpiece, How to Create Irresistible Offers, will help businesses unlock their full potential, generating floods of leads, and ensuring long-term viability.

His work draws on decades of battle-proven experience. This book will surely be a staple resource for every marketer.”

– Michal Stelzner

Get Your Copy Now …

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Average: 4.0
Published: October 2, 2009

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