What Rosetta Stone Taught Me About Success

I love talking to Wealthy Web Writer readers, which is why I always invite you to email or tweet me directly.

Last week I got an email from a reader about the upcoming Web Copywriting Intensive.

Mike wanted to know if anyone had ever wanted their money back (not a single person), if anyone had ever complained about the event (no), and if people did make money after the event (yes – and I’m happy to put you in touch with some of them directly so that they can tell you what they did and how they did it.).

But it was the end of Mike’s email that made me decide to write this issue of Wealthy Web Writer.

“I'm, in any case, interested in what I'd achieve *after* the workshop is over, given that I'm bright and highly motivated, and well educated to boot.”

When I got to that last question, my mind immediately went back to three years ago …

My now husband Jeremy and I were planning a trip to Spain. He’d never traveled anywhere with a passport before, and I was very excited to introduce him to the travel bug.

The only issue was that neither of us spoke Spanish. I suggested we should learn to at least speak a little conversational Spanish before going, to give ourselves some confidence.

That Christmas I opened one of my gifts from him, and lo and behold he had bought me the Rosetta Stone program for learning Spanish. I was so excited and could hardly wait to get started.

Now if you’re not familiar with Rosetta Stone, it’s a homestudy program that boasts having taught millions of people to speak another language. They have a unique approach to teaching, and even have a six-month guarantee.

And there I was that Christmas morning, with the opportunity to learn Spanish … and I didn’t even have to pay for it, because it was a gift!

That was three years ago, and our trip to Spain has come and gone.

We had an amazing time … even though neither of us spoke a lick of Spanish.

You see that Rosetta Stone program is still in the box.

Once the initial excitement passed, and my busy daily life resumed after the holidays, I simply never got around to taking the program.

Maybe you’ve experienced something similar?

If so, you’re already familiar with two valuable lessons when it comes to making decisions like Mike’s on whether or not to attend the Web Intensive … or invest in any type of program, training or coaching.

First up …

You are the one in control of your life. Nobody else.

Had I actually spent the time taking the program …

Studying …

Practicing …

I have all the confidence in the world that I would be able to speak Spanish. I’ve read the success stories and have spoken to people who experienced great results with the Rosetta Stone programs.

Because it’s not just about getting access to the information. It’s what you do with that information.

You are the only person who can determine whether or not you’ll be successful. You’re the one in the driver seat.

And now onto that second point …

It’s difficult to fully value something that’s free.

Remember, the Rosetta Stone program was given to me as a gift. And while it was a nice gift, the fact that it was a gift actually attributed to my failure.

Let me explain …

Because I didn’t make the decision to buy the program, I wasn’t able to properly value it.

I never went through the decision-making process … to come to the conclusion that learning to speak Spanish was worth the investment … and finally to value the Rosetta Stone program enough to spend my own hard-earned money on it.

Just like with having accountability for your actions, you are the only person who can decide if something is valuable enough to you. And while someone may want to help you, you will do yourself a disservice if you don’t make those important decisions for yourself, and commit to investing the money in yourself.

And that takes me back to Mike’s email …

“I don't have the money for it, unless I absolutely am sure I can make money afterward. It's an act of faith I might undertake. Can you give me enough info to help me make a good decision?”

You may have the same question, but just like with Mike, I can’t answer that for you.

Because it will be completely up to you. It will depend on your own commitment, and what you do with the skills once the event is over.

What I can tell you is this:

By the time you leave Vegas, you’ll be able to effectively write copy that converts in the four highest paying areas of the web, you’ll be able to effectively represent yourself to potential clients, and you’ll be able to successfully work with clients on web projects.

So you will have everything you need to be a working web copywriter that following Monday morning.

I’m even guaranteeing it by giving EVERY attendee this year a paying assignment with AWAI. That’s how confident I am in our speaker’s teaching ability.

And even if you need a little extra hands-on training afterwards, you’ll get it. Because if your copy isn’t 100% when you submit it, meaning it’s not at the level it needs to be in order for us to use it, we’ll work with you until it is.

That means no matter what, you will have web copy you can show another potential client, and you will receive a check for your work.

So there is no reason that you can’t go out and make your investment back in the very first month after the Intensive. But it will be up to you.

You’ll have the skills you need. Will you put in the effort you need to market your services after the event?

I actually get a lot of emails like Mike’s every week. Readers who want me to help them decide whether or not to invest in something they’re considering.

And while I’m happy to give you information you may need to make your decision, I don’t want to “sell” anyone on investing in themselves.

The same goes for the Web Intensive.

If you’re considering coming, I want you to go through the entire decision-making process, and come to your own conclusion. It’s the only way you’ll succeed.

Make sure you ask yourself …

Are you serious about turning your web writing dreams into a profitable business?

What are your revenue goals like for 2010?

How much time and energy will you put into marketing yourself?

What will your web writing career look like if you attend? What will it look like if you don’t?

And of course, can you afford to go?

It’s a big investment!

And I want you to be 100% sure of your decision if you decide to come. Because if you take that step and commit to investing in yourself and your web writing business, I’ll do everything in my power to help you succeed.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: November 4, 2009

1 Response to “What Rosetta Stone Taught Me About Success”

  1. Rebecca, Everyone hopes to find the silver bullet. It's hard to tell a prospect the naked truth but your story tells it best. Is a college graduate guaranteed a job after investing 4 years of their life and money ? It can't be done. It's not until we dig deep enough into ourselves that we face the real secret- you can have all the tools you need but if you don't use them, you can't succeed.

    Lee Schwarz Black Lion Marketing

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