Answer Your Visitor's Questions

A couple months ago, I wanted to make beer-battered coconut shrimp for a Monday night football gathering.

The recipe told me to heat the oil to 350 degrees F.

Since I didn’t have a cooking thermometer, I went to Google and typed in:

“how hot is 350 degree oil?”

Within a minute I knew how to test the oil temperature without a thermometer, and was able to proceed with the recipe.

The Internet has greatly simplified our lives …

When you have a question … whatever the question may be … you simply type it into a search engine, and quickly find the answer.

It’s so easy! But that’s not all …

This process actually makes your job of writing new website content a heck of a lot easier too.

Let me explain …

You see when you’re hired to write copy for a website, you need to ensure that you’re writing relevant content that your target audience is searching the Internet for.

And a simple way to do that is to answer their questions.

By answering questions, you not only write content that you know is relevant, but you also capitalize on lots of long-tail keyphrases at the same time.  

So how do you find out the questions that need answering?

Nick Usborne wrote an excellent article on it in a past issue of Wealthy Web Writer. Check it out!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: December 10, 2009

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